What is customer care and how important is it?

Table of Contents

Great customer care is one of the most important parts of creating a successful business and driving growth.

But it’s also difficult.

In this blog post, you’ll find out what makes it so difficult and how you can overcome the challenges.

According to various surveys, it not only leads to increased customer satisfaction. But also increases customer loyalty, improves sales, and improves your profit margin. 68% of buyers are prepared to pay more for solutions if they’re offered great customer care.

Many companies have moments where they take care of a disgruntled customer and turn them into an ambassador. But intermittent efforts are not what customer care means.

So what does customer care mean in a B2B context?

That’s exactly what you’ll find out by continuing to read this blog post. In addition, you will learn more about why customer care is important and concrete tips to improve customer care in your company.

What is customer care (and synonyms for customer care)?

Customer care is an ongoing effort to strengthen the satisfaction and loyalty of your customers. This can include listening to their feedback, recognizing their success, and constantly improving your products and services to keep customers happy.

Customer care is often linked to an NPS (Net Promoter Score) and can sometimes be confused with customer service which is not the same thing. It’s, by definition, a combination of customer and care.

Customer means: A person or a company makes a purchase or uses a certain service.

Care means: Taking care of or tending to. The word care is often used in health and wellness.

Compounded, customer care is defined as the work you do to take care of the company that buys from you and uses your solutions.

Why is it important to nurture customers in B2B sales?

People often talk about how important it is to have satisfied customers and how critical it is to nurture your customer relationships. Which may seem obvious.

What many people don’t think about is that it affects more than just how satisfied your customers are with you as a supplier:

  • Happy customers are happy to pay more: Because happy customers experience more value than unhappy customers. They are often more willing to pay more. According to Hubspot, 68% of customers are willing to pay more when they know the company offers great customer care.
  • Happy customers are happy to recommend you to others: Considering that happy customers experience a lot of value from working with you. They are often willing to recommend you to people who they think could benefit from working with you. According to Harvard Business Review, 90% of your satisfied customers are willing to recommend you to other potential customers.
  • It’s easier to sell new and more things to satisfied customers: According to HubSpot, 93% of customers are willing to make more purchases from a company as long as they’re treated really well.
  • Happy customers require less time and resources: Your happy customers often demand less time from you. That doesn’t mean they should get less time, but they’re often less demanding than unhappy customers.

If the reasons above aren’t enough reason to nurture your customers, you might at least care about your company’s brand and reputation.

5 Tips for Shaping a Winning Customer Care Strategy

Creating a successful customer relationship management strategy is an art form that requires time, patience, and a deep understanding of the customer’s needs. Here are five tips to help you shape a winning strategy:

  1. Understand customers: To create an effective customer care strategy, you need to understand your customers properly. Find out their needs and expectations by putting yourself in their shoes. It allows you to create a strategy that speaks to them.
  2. Ensure communication channels: Build a strong communication channel to ensure a successful customer care strategy. Whether it’s via email, phone, or social media, make sure your customers can reach you easily and conveniently.
  3. Proactive and not reactive: Be proactive instead of reactive. Try to anticipate potential problems before they occur instead of waiting for them to appear. Being proactive not only saves you time but also builds trust with your customers.
  4. Educate and train: Train your team properly as they are your front line when it comes to customer care. Make sure they are well-trained and trained to handle your customers’ challenges.
  5. Measure and evaluate: Don’t forget to regularly measure and evaluate your customer care strategy. It will help you identify areas where you can improve and ensure that you are always delivering the best possible service to your customers.


In conclusion, customer care is a critical factor in building and maintaining a successful business. Despite the challenges it entails, it’s clear that efforts to understand customer needs, establish strong communication channels, be proactive in solving problems, and continuously educate and measure performance, can lead to increased customer satisfaction, loyalty, and profitability.

Investing in customer care is not just a business strategy, but an investment in the long-term sustainability and success of the company. By embracing these principles businesses can create strong relationships with their customers and thrive in a competitive market.

If you’re seeking assistance in understanding your customers’ needs better and enhancing your customer care, feel free to contact us at Salesonomics. Additionally, consider leveraging our Growth Audit for added benefits. This comprehensive analysis provides you with a detailed plan. And strategic priorities aimed at elevating your customer care to new heights.

Simon Blanche

Simon Blanche